Art Director — Motion & Visual

Mohamed Yaseen Malik

Mobile Games Marketing · UA Creative · Visual Systems · Creative Strategy
mohamedyaseenmalik@gmail.com · linkedin.com/in/mohamedyaseenmalik · +91 8431513624
Executive Summary

Art Director and Motion Creative Lead with 10+ years of experience in visual and motion-driven communication, specializing in mobile games marketing, UA creative, and early-stage product validation—including building marketing creative foundations at early-stage teams.

Experienced in defining visual and motion languages, building scalable creative systems, and leading teams through high-ambiguity, high-pressure environments. Known for partnering closely with marketing strategists, performance teams, and analysis to translate intent into clear creative direction that supports decision-making, execution quality, and long-term growth.

A thoughtful, collaborative creative leader with a strong sense of taste, clarity, and marketing-first thinking.

Core Strengths
Professional Experience
Gameberry Labs
Associate Art Director — Motion Design
Apr 2022 – Aug 2025
  • Led visual and motion direction for marketing across multiple mobile game titles, working closely with marketing leadership, performance teams, and product stakeholders.
  • Defined scalable visual and motion languages that improved gameplay readability, creative consistency, and execution alignment across UA, store, and campaign surfaces.
  • Designed creative systems and frameworks that enabled high-velocity production without fragmenting quality or direction.
  • Supported parallel creative pods by growing senior motion designers into lead roles and helping maintain consistency across teams.
  • Served as a long-term creative partner in leadership discussions around creative direction, team structure, and marketing-first decision-making.
Creative Lead — Motion Design
Jan 2021 – Mar 2022
  • Joined during an early-stage phase as one of the first marketing design hires, helping establish the foundation for motion and visual design within marketing.
  • Built and mentored the initial motion design team, hiring junior designers and guiding their growth in craft, ownership, and marketing-driven thinking.
  • Took hands-on ownership of motion direction within early marketing pods, shaping how gameplay and product ideas were communicated through animation.
  • Helped define early motion principles, workflows, and quality benchmarks that later evolved into broader creative standards.
Selected Key Initiatives
Draw Match ↗ Defining marketing vision to drive the game's test-to-market-led validation and early product releases.
MatchStar 3D ↗ Building a high-velocity creative system for UA performance and structured experimentation.
Sorry! World ↗ First standalone mobile app for the Sorry! board game — Hasbro licensed IP, pre-launch creative development.
Embibe — Reliance
Creative Producer
Apr 2020 – Jan 2021
  • Led the creation of interactive and animated educational content, combining creative direction with hands-on management.
  • Collaborated with subject matter experts, designers, and developers to align intent, storytelling, and execution.
  • Oversaw pre-production planning and execution quality across multiple projects.
  • Balanced creative ambition with production constraints to deliver content at scale.
BYJU'S
Creative Lead
Jan 2018 – Mar 2020
  • Progressed from hands-on motion design into a creative lead role within a large-scale educational production.
  • Contributed to visual and motion-driven content focused on clarity, engagement, and learning outcomes.
  • Supported pre-production planning, storyboarding, and creative alignment.
  • Guided designers through execution, ensuring consistency in storytelling, pacing, and visual communication.
Earlier Experience
Senior Motion Graphic Designer — Gameberry Labs
Motion Graphic Designer — Pink Lemonade
Creative Trainer — ICAT Design & Media College
Freelance Motion & Visual Designer
Selected motion design work from 2018–2021.
Tools & Platforms
Motion & Visual
After Effects Cinema 4D Blender Figma Photoshop Premiere Pro DaVinci Resolve
AI-Assisted Creative Workflows
Stable Diffusion ComfyUI Nano Banana Midjourney Leonardo.ai Krea.ai
Collaboration & Workflow
Notion Airtable Slack ClickUp Jira Miro
Game Engines (Familiarity)
Unity Gameplay Capture & Editing
Education
B.Arch (attended)
Crescent Architecture School · 2013–2015
12th Grade
Sowdambika Matric Higher Secondary School · 2010–2012
Languages
English (Fluent)
Hindi (Fluent)
Tamil (Fluent)
Urdu (Conversational)